The following are the questions I answered in my SEO class at Portland Community College.
“How do you think incorporating social media will affect how the landscape of search engines and of searching?”
Social Media already affects the search engine landscape. In my searches, I found social media links before I found website links. Linking a website to a social media account builds content authority.
“Is the incorporation of personal preferences and profiles a good thing?”
It is good that personal preferences from profiles are incorporated into searches. It is beneficial that my tastes are taken into consideration for finding food, clothing, and products I want. I found a lot of great products by allowing my preferences to be used by social media sites.
“How will this affect privacy and how people manage their social media accounts?”
It is important to understand that Social Media makes its money off metadata. It is also important to understand that content is not owned once it is used on a Social Media website. Our accounts should be considered “brand” accounts than personal accounts. Privacy on social media becomes an issue if a person doesn’t understand why their data is used.
A few months ago I torn down TheComiXScene.com paper. The site gathered news via Twitter hashtags and created a daily “newspaper”. I used Paper.Li to generate the content.
Two things happened that led its demise-
- The payment system changed to a China based company. My bank rejected the charges..
- I fought with a webcomic creator over it. It upset them that the site only posted links to content. They believed that the site did nothing to generate better SEO ratings. I argued that the more links to webcomics the better SEO score. They disagreed.
So I deleted my Paper.li account.
Now I am again building the Comix Scene as webcomic hosting site. I have no expectations that it will grow. People needing free resources flock to popular domains that will assure them views. The FOMO is high with webcomic creators. It’ll be an interesting project. I’ll be using WordPress with Buddypress and bbPress plugins to build a community.
One challenge about SEO optimization is understanding that it is an ongoing process. It is not enough to have keywords embedded into a site’s webpage. Images need to contain ALT tags. A meta description must be present on a page. XML files must be updated as often as a site posts new content. A site’s load performance is another factor into a business’ SEO ranking. The mobile readiness of a website contributes into SEO.
In the article titled “The 3 Biggest Small Business SEO
Challenges & How to Overcome Them”, the writer point out that SEO is not a
one and done action. The article also discusses that good SEO doesn’t mean
instant profits. SEO is one part in effective online marketing and is an
ongoing process. Thus, a web developer should be conscious of site coding and
how it affects a domain’s SEO ranking. This includes adding new content and
optimizing a site’s performance on a regular basis.
Kemick, Donny. “The 3 Biggest Small Business SEO Challenges
& How to Overcome Them.” Inbound Marketing Agency and B2B Lead Generation
Improvement, Protocol 80, Inc., 21 Oct. 2016, www.protocol80.com/blog/the-3-biggest-small-business-seo-challenges-how-to-overcome-them.