One challenge about SEO optimization is understanding that it is an ongoing process. It is not enough to have keywords embedded into a site’s webpage. Images need to contain ALT tags. A meta description must be present on a page. XML files must be updated as often as a site posts new content. A site’s load performance is another factor
In the article titled “The 3 Biggest Small Business SEO Challenges & How to Overcome Them”, the writer point out that SEO is not a one and done action. The article also discusses that good SEO doesn’t mean instant profits. SEO is one part in effective online marketing and is an ongoing process. Thus, a web developer should be conscious of site coding and how it affects a domain’s SEO ranking. This includes adding new content and optimizing a site’s performance on a regular basis.
Reference:
Kemick, Donny. “The 3 Biggest Small Business SEO Challenges & How to Overcome Them.” Inbound Marketing Agency and B2B Lead Generation Improvement, Protocol 80, Inc., 21 Oct. 2016, www.protocol80.com/blog/the-3-biggest-small-business-seo-challenges-how-to-overcome-them.