One challenge about SEO optimization is understanding that it is an ongoing process. It is not enough to have keywords embedded into a site’s webpage. Images need to contain ALT tags. A meta description must be present on a page. XML files must be updated as often as a site posts new content. A site’s load performance is another factor into a business’ SEO ranking. The mobile readiness of a website contributes into SEO.
In the article titled “The 3 Biggest Small Business SEO
Challenges & How to Overcome Them”, the writer point out that SEO is not a
one and done action. The article also discusses that good SEO doesn’t mean
instant profits. SEO is one part in effective online marketing and is an
ongoing process. Thus, a web developer should be conscious of site coding and
how it affects a domain’s SEO ranking. This includes adding new content and
optimizing a site’s performance on a regular basis.
Kemick, Donny. “The 3 Biggest Small Business SEO Challenges
& How to Overcome Them.” Inbound Marketing Agency and B2B Lead Generation
Improvement, Protocol 80, Inc., 21 Oct. 2016, www.protocol80.com/blog/the-3-biggest-small-business-seo-challenges-how-to-overcome-them.
I just read an article on WPTavern about how Gutenberg has some flaws when using iPhones to create blogs (https://wptavern.com/wordpress-for-ios-and-gutenberg-dont-get-along). As a keyboard veteran, a term I learned in Social Marketing, I forget the need to blog with mobile devices. This is definitely a reminder to create content with a focus on it being used by mobile phones.
I am not sure why site owners do this but having videos autorun is very annoying. I believe this detracts from a user’s experience with a website if they must take time to stop a video. I do not believe I am alone in being annoyed by this. Here are a few links that state how to stop autorun videos-
User Experience (or UX) will make or break a website. The only reason I could think why a site would want auto videos would be to inflate their video view statistics… which is then a false impression.
Please, site owners, do not allow videos to autoplay. It is not good UX.