Response to searchengineland.com/mobile-impacted-way-search-based-10-years-eye-tracking-studies-260052
SearchEngineLand.com wrote a blog about how users view
Search Engine results. The article deduced that people how people see results
have changed. Mobile devices changed our viewing patterns. It is imperative
that meta-information reflects the change in how we view results.
SearchEngineLand.com noted some studies done on Google’s
SERP. In 2006, users read results in a triangle pattern. They read from left to
right, then diagonally downward. This gave site creators a chance to add more
content in their meta descriptions. In 2016, users read results in a rectangle
pattern. Longer web addresses get cut off by this pattern.
It is vital that meta-information be as short and impactful
as possible to fit the rectangle. Meta titles must get to the point of an
article/webpage. Meta descriptions cannot be paragraphs; they must be quick
summaries. The article states that 57% of traffic views the first four organic
listings. This is where having a strong SEO plan comes in. Compact yet
informative meta descriptions yield a higher search engine listing.
SearchEngineLand.com posted that sponsored links get 2% more views on mobile devices. Yet, users only see the first four listings. Depending on the product, a 2% increase may not justify paying for ad space. In the same article, businesses with mapped listings get 47% more view. If this article is correct in its statistics, then a map listing is more vital to a search engine presence. It is important that websites have a location listing of their businesses. Paying for ad space is not vital.
The takeaway I got from the SearchEngineLand.com article is that good SEO is vital for a business. A proper SEO plan enacted will yield better visibility. Paying for ad space is beneficial. But an impactful SEO plan can overcome the need to pay out more money.
Kellogg, Kristi, and Bruce Clay. “How Mobile Has Changed the Way We Search, Based on 10+ Years of Eye-Tracking Studies.” How Mobile Has Changed the Way We Search, Based on 10+ Years of Eye-Tracking Studies, Search Engine Land, 7 Oct. 2016, searchengineland.com/mobile-impacted-way-search-based-10-years-eye-tracking-studies-260052.
The following are the questions I answered in my SEO class at Portland Community College.
“How do you think incorporating social media will affect how the landscape of search engines and of searching?”
Social Media already affects the search engine landscape. In my searches, I found social media links before I found website links. Linking a website to a social media account builds content authority.
“Is the incorporation of personal preferences and profiles a good thing?”
It is good that personal preferences from profiles are incorporated into searches. It is beneficial that my tastes are taken into consideration for finding food, clothing, and products I want. I found a lot of great products by allowing my preferences to be used by social media sites.
“How will this affect privacy and how people manage their social media accounts?”
It is important to understand that Social Media makes its money off metadata. It is also important to understand that content is not owned once it is used on a Social Media website. Our accounts should be considered “brand” accounts than personal accounts. Privacy on social media becomes an issue if a person doesn’t understand why their data is used.
One challenge about SEO optimization is understanding that it is an ongoing process. It is not enough to have keywords embedded into a site’s webpage. Images need to contain ALT tags. A meta description must be present on a page. XML files must be updated as often as a site posts new content. A site’s load performance is another factor into a business’ SEO ranking. The mobile readiness of a website contributes into SEO.
In the article titled “The 3 Biggest Small Business SEO
Challenges & How to Overcome Them”, the writer point out that SEO is not a
one and done action. The article also discusses that good SEO doesn’t mean
instant profits. SEO is one part in effective online marketing and is an
ongoing process. Thus, a web developer should be conscious of site coding and
how it affects a domain’s SEO ranking. This includes adding new content and
optimizing a site’s performance on a regular basis.
Kemick, Donny. “The 3 Biggest Small Business SEO Challenges
& How to Overcome Them.” Inbound Marketing Agency and B2B Lead Generation
Improvement, Protocol 80, Inc., 21 Oct. 2016, www.protocol80.com/blog/the-3-biggest-small-business-seo-challenges-how-to-overcome-them.
This term I’m taking a WordPress class. I’ve been using WordPress since 2009 so I went into the class thinking this would be an easy A. Because I’m a punk, I thought I’d go nuts with my final. I mean… really start showcasing what WP can do. I even added my mod of the Hello Dolly plugin. I figured this would demonstrate that I’m a WP god. Then I received my first critique of the site…
- You need to set the home page to a static page rather than your activity stream – it’s confusing to your site visitors to see that on the home page.
- I’m not sure what benefit the Hello Nacho plugin provides to your site? And I wasn’t able to see where it is on the back end, or what it does.
My teacher is right. The site is hard to read. In my attempt to be artsy with my site created some confusion. I have an assignment and I was arrogant. My take away is that I need to remember the first rule of design… Keep It Simple, Stupid. Sometimes customers don’t know what they want. Sometimes customers do know exactly what they want… a WordPress site. Nothing fancy or complex. Keep it simple. Stick to what the customer wants. I learned the K.I.S.S. concept in graphic design, so I should carry that thought process in web design… Keep It Simple, Stupid.
I got a 90 in the assignment when, with my skills, I should have received a 100. Oh well… lesson learned.
I just read an article on WPTavern about how Gutenberg has some flaws when using iPhones to create blogs (https://wptavern.com/wordpress-for-ios-and-gutenberg-dont-get-along). As a keyboard veteran, a term I learned in Social Marketing, I forget the need to blog with mobile devices. This is definitely a reminder to create content with a focus on it being used by mobile phones.
I am not sure why site owners do this but having videos autorun is very annoying. I believe this detracts from a user’s experience with a website if they must take time to stop a video. I do not believe I am alone in being annoyed by this. Here are a few links that state how to stop autorun videos-
User Experience (or UX) will make or break a website. The only reason I could think why a site would want auto videos would be to inflate their video view statistics… which is then a false impression.
Please, site owners, do not allow videos to autoplay. It is not good UX.
Purple? That is an odd color for a dude. It’s a color is sort of a play on my last name, King. Historically purple was the color for royalty. According to Bourncreative.com, purple can also represent
meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.
I aspire to be creative and to have wisdom. I enjoy being independent and devoted. Plus, purple is my wife’s favorite color. This is the color I’ve chosen for my personal branding.